Jack Daniels is teaming up with the Zac Brown Band to sponsor their upcoming tour (apparently the medical marijuana people were unavailable.) Zac Brown is the first act that the legendary Jack Daniels brand has sponsored since Goerge Strait ten years ago. You have to give Jack Daniels credit for their good taste (literally!)
"There is a natural affinity between Jack Daniel's friends and Zac Brown Band fans," said Jeff Arnett, Jack Daniel's Master Distiller. "They are folks who embrace authentic values, love great music and the spirit of friendship. We couldn't be happier to partner with ZBB."
I suspect Zac and band mates have partnered with Jack Daniels a time or two before this official announcement. I predict a new cocktail name before the tour is over: Zac and Jack Black!